Data Visualization
Media & CRM Performance
Situation
Enterprise automotive campaigns spanned media buy, audience video retention, and dealership CRM actions. Leadership needed one operational view tying spend to lower-funnel outcomes.
Challenge
Create an executive analytics system that attributes media investment to dealership pipeline signals and keeps operators out of disconnected reports.
Research
Worked with media and CRM stakeholders to map critical moments: budget reallocation, retention reading, and dealership actions that move the funnel.
Strategy
Design a full-screen performance environment that sequences attention across investment, retention, and CRM engagement for weekly optimization conversations.
Execution
Architected interactive dashboards and data flows during MediaHub / Omnicom BI leadership work: hierarchy for executives, operational depth for analysts, dark high-contrast UI for long monitoring sessions.
Results
A campaign analytics system used to monitor, attribute, and optimize media and CRM performance across major brand programs.
Reflection
The interface was designed around the actions teams take under time pressure: budget shifts, retention reading, and CRM actions.
Live preview
Live preview
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