Professional Resume
Luis Gomes
Product Designer & Creative Director
Profile
Professional with over a decade of experience in communication, design, and marketing, specializing in digital product development, innovation, and immersive technologies. Proven track record leading cross-functional teams and integrating cutting-edge technologies (Generative AI, WebXR, and Data Visualization) into high-impact campaigns and research projects. Adept at bridging the gap between technical vision, business operations, and creative execution.
Skills
Education
Specialization in User Interface and User Experience
PUCRS • Brazil
BA in Advertising & Social Communication
FACHA • Brazil
Courses & Certifications
Complete SQL with Google BigQuery for Data Analysis
Machine Learning A-Z: Python & R
K. Eremenko and H. de Ponteves
Blender 3D Modeling
D. Costa
Advanced HTML5/CSS3 Development
G.D. S. Santos / J. Rangel
Professional Experience
Tech Lead
Wisemetrics.in
- Technical Vision & Product Roadmap:Define and execute the long-term technical architecture and product strategy, ensuring the platform scales to meet complex data-driven marketing demands.
- Cross-Functional Delivery:Oversee cross-functional teams to deliver integrated, high-performance technology solutions.
Business Intelligence Supervisor
MediaHub – MediaBrands (Omnicom Group)
- BI Suite Management:Led the Business Intelligence suite for global enterprise accounts including Jeep, Fiat, Nintendo, Aurora, and Intelbras.
- Data Integration & Visualization:Architected interactive custom dashboards with integrated data-flows and collaborated with media teams on advanced data management.
Innovation Coordinator
FGV ECMI (School of Communication, Media and Information)
- Creative Tech Leadership:Led the Design and Innovation team for marketing campaigns and laboratory projects involving Gen AI, Immersive Tech, and Game Studies.
- Applied Data Visualization:Developed innovative communication solutions through advanced data visualization techniques for high-level applied research.
Design Coordinator
FGV DAPP (Department of Public Policy Analysis)
- Institutional Design Management:Managed a multidisciplinary team responsible for all digital and print media for institutional communication.
- Public Policy Innovation:Spearheaded web design and product development projects focused on data transparency, digital democracy, and social participation.
Sr. UI/UX Designer
Vandal (vandal.com.br)
- Lead Product Designer:Engineered intuitive UI/UX journeys for a premier Brazilian e-commerce platform, overseeing the design of custom creation tools.
- Creative Growth Strategist:Orchestrated multi-channel marketing and social media campaigns to amplify brand visibility and scale customer engagement.
Art Director & Designer
Agência Escala
- Visual Campaign Development:Created high-impact visual campaigns for major clients such as the Ministry of Education, Tramontina, and Banrisul.
- Multichannel Brand Consistency:Executed versatile design assets across diverse media platforms to ensure consistent and impactful brand messaging.