Growler Beer

At Growler, I was responsible for developing the entire brand concept and visual identity in collaboration with my mentor. The project involved creating a cohesive visual system—including logo, color palette, and typography—with a special focus on packaging design. I aimed to balance functionality and aesthetics, ensuring that the labels and bottles conveyed the brand's core values: authenticity, tradition, and freshness. The resulting visual identity guide became a seminal project, often used in the classroom as a benchmark for excellence in branding for retail, particularly within the craft beverage segment.